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A shopping editor’s guide to the best online sales happening right now

Because if there’s one thing we know, it’s how to shop.
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Regardless of whether you’re already looking for winter coats or if you’re packing for your next Euro summer, waiting to get your things on sale is always worth it.

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And here at WHO, we pride ourselves on keeping you updated with the best online deals, so you never miss a bargain.

To make shopping even easier, we’ve rounded up the best deals below so you can find exactly what you’re looking for during a sale.

The best online sales now

The best shoe sales online

The best fashion sales online

The best makeup sales online

The best perfume sales online

Other sales to look forward to in 2025

Didn’t find what you were looking for? Don’t worry, there are plenty more sales coming your way this year.

  • Click Frenzy Mayhem: Taking place from May 13 to 16, 2025, this online shopping event features exclusive deals across multiple categories.
  • End of Financial Year (EOFY) Sales: Running from June 1 to June 30, 2025, retailers provide substantial discounts as they clear stock before the new financial year.
  • Amazon Prime Day: Expected in mid-July 2025, Amazon’s annual event provides exclusive deals for Prime members.
  • Click Frenzy The Main Event: Scheduled for November, this flagship 24-hour online shopping event offers massive discounts across various categories.
  • Black Friday: Falling on November 28, 2025, this global shopping event has gained immense popularity in Australia, with retailers offering significant discounts.
  • Cyber Monday: On December 1, 2025, following Black Friday, this event focuses on online-exclusive deals, particularly in electronics and tech.
  • Boxing Day: Starting on December 26, 2025, this traditional post-Christmas sale offers substantial discounts both online and in-store.

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