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Amazon Big Smile sale ends soon: how to snag the best deals on beauty, tech and more

And more unmissable deals on fashion, homewares, beauty and more.
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For shopping lovers, a good deal is like Christmas, and with so many good deals coming and going throughout the year, it can be hard to keep track of them all! So we’re here to let you know that Amazon’s Big Smile Sale is serving up big savings on a huge range of goodies – but only til Sunday, March 23.

If you, like us, have enjoyed the boundless deals that Amazon’s Prime and Black Friday sales had to offer in the past, now’s the time to check out your carts again.

From quality activewear and cosy homewares to big-brand beauty to restock your makeup bag with, Amazon truly has it all.

Here, we round up some of the best deals on fashion, beauty, home and more to shop right now during the Amazon Big Smile sales. And as long-time lovers of the retailer, we know a thing or two about how to make the most of Amazon sales, which is why we’re also answering all of your burning questions about this one, as well as providing some unskippable shopping tips and tricks.

  1. What we’re adding to cart for Amazon Big Smile sale 2025
  2. Full list of the best Amazon Big Smile 2025 deals to shop
  3. Your Amazon sales checklist
  4. What is the Amazon Big Smile sale?
  5. Do you need an Amazon Prime membership to shop during Amazon Big Smile?
  6. How does this compare to other Amazon sales?
TABLE OF CONTENTS

What we’re adding to cart for the Amazon Big Smile 2025 sale

K18 Biomimetic Hairscience leave-in molecular repair hair mask and box with vibrant wavy background.

The number one best-seller in the hair treatment category on Amazon is none other than the K18 Leave-in Molecular Repair hair mask. And, now, you can get your hands on it for less. This magic potion can help restore your hair health after the damage of colouring, heat treatment and environmental factors with immediate results.

“My hair has been so frizzy for ages because of all the bleaching over the years,” one five-star reviewer wrote. “Using this has made such a difference!! My hair is so soft and smooth all the time now. I bought this while it was on sale, best price I’ve seen anywhere. It also lasts for ages.”

Key features: 

  • Reverses damage from bleach, colour, chemical services and heat in four minutes 
  • Promotes smooth, frizz-free locks
  • Leave-in formula
Revlon hair dryer brush with pink accents on an orange abstract background.

Elevate your hair styling game with a quality blow dry brush that will revolutionise your beauty routine. Not only does it effortlessly style and add volume to your locks, but it also tames frizz and leaves your hair looking sleek and shiny. Say goodbye to bad hair days and hello to salon-worthy results every time.

“This makes my hair look so amazing and healthy and gives the best blow out that lasts literally all week,” one of the 16k five-star Amazon reviewers revealed. “I don’t even have to touch it up.”

Key features: 

  • One-step dry and style brush
  • 30 per cent less frizz, 22 per cent more shine and 36 per cent less breakage
  • Three heat and speed settings 
  • Meets Australian safety requirements
St. Tropez Self Tan Express Bronzing Mousse against an orange and pink wavy background.

Bring some glow back to dull skin with a quick and easy layer of the St Tropez Express Bronzing Mousse that will have you looking like you just stepped off the beaches of the South of France in no time. And unlike some fake tanning products, this one actually smells good.

“I love the quick dry and smell,” one five-star reviewer wrote. “Left it on for just over an hour and amazing results, also no corn chip smell during it after! Wow!”

Key features: 

  • Hydrating formula 
  • Transfer-resistant 
  • Streak-free and easy-to-apply 
  • Cruelty-free
  • Quick drying
amazon-prime-day-sale-crocs

Nothing is more iconic than Croc’s ultimate rebrand to the it-girl shoe. Comfy, lightweight and a staple in many fashion wardrobes, they’ll quickly become your favourite and most-used pair. The hardest part is choosing from one of the 22 colours it comes in… or simply get more than one.

“I really enjoyed wearing these to the beach as the sand just rinses out through the holes,” one of the 320k five-star reviewers on Amazon wrote. “This design also protects your feet from most dust and sun.”

Key features:

  • Lightweight
  • Available in an array of colourways to suit your taste
  • Water-friendly and buoyant
  • Ventilation ports add breathability
  • Easy to clean and quick to dry
  • Pivoting heel straps for a more secure fit
amazon-prime-day-sale-maybelline-loose-powder

With an average 4.5-star rating from over 33,000 reviews (yes, you read that right), it’s safe to say that the Maybelline New York Fit Me Loose finishing powder is a beauty must-have. Providing the ultimate finishing touch to your makeup, this mineral-based formula helps control shine so you’re glowing (but not oily), at all times.

“Affordable price with great quality and a lovely finish, holds up even on oily skin,” one 5-star reviewer confirmed.

Key features:

  • Mineral-based formula
  • Loose finishing powder
  • Hint of colour
  • Sheer finish
OPI Repair Mode nail serum bottle on a vibrant orange and pink abstract background.

We often forget that our nails need just as much self-care and love as our skin, hair and body, so why not treat them to this nail-bonding serum from OPI that works to repair damage on the nails and leave them strengthened and refreshed? 

“Fantastic product,” one five-star reviewer confirmed. “Hardened my nails significantly after 5 day twice a day routine. Had used multiple nail strengthening polishes weeks before which made no difference. There’s not enough stars for how superior it is to anything else I have ever used.”

Key features: 

  • Strengthen and repair nails 
  • Uses Ulti-Plex Technology to penetrate the nail and build protein bonds
  • 99% nail keratin repair
  • Fixes nails in less than six days (when used twice a day)
Person wearing black leggings on an abstract orange and green background.

Treat yourself to some ultra-soft leggings you’ll never want to take off. Available in over 15 colourways, you could literally buy a pair for every day of the week and know they’re extra comfortable, flattering and squat-proof. Perfect for yoga, Pilates, running, weight training or just lounging about at home, there’s a clear reason why over 10k five-star reviewers are obsessed with these affordable leggings.

“CRZ Yoga Butterluxe High Waisted Lounge Leggings are a total win for comfort seekers like me,” one happy reviewer wrote. “Seriously, these leggings feel like a second skin – so soft and buttery. The high-waisted design is a game-changer, giving that perfect snug fit without feeling restrictive.”

Key features: 

  • Soft, buttery material 
  • Gusset crotch
  • High-waisted 
  • 25-inch length
amazon-prime-day-sale-essie-nail-polish-red

If you haven’t hopped onto the red-nail trend, what are you even doing? Essie is a well-loved brand, offering salon-quality polishes that dry quickly, last for a long time, apply streak-free and are affordable. This red shade is our pick of the season, although Amazon also stocks a myriad of other hues that are equally as beautiful.

“I love this nail polish just because of how fast it dries and the great pigment,” one of the thousands of five-sat reviewers confirmed.

Key features:

  • Chip resistant
  • Streak-free brush
  • Quick drying
  • High shine
  • Outstanding durability
  • Intense pigmentation

Your Amazon Big Smile sale checklist:

  1. Sign up for Amazon Prime via a free 30-day trial, here for free shipping offers, exclusive sales and more
  2. Read our 2025 Amazon Big Smile shopping guide for inspo
  3. Add your coveted items to cart and check out

More of the best Amazon Big Smile 2025 deals to shop

The best Amazon Big Smile beauty and hair deals

The best Amazon Big Smile fashion deals

The best Amazon Big Smile luggage deals

The best Amazon Big Smile tech and home deals 

What is the Amazon Big Smile Sale?

The Amazon Big Smile Sale is a multi-day shopping event that gives you the chance to get huge deals across a range of categories, from fashion and beauty to homewares, tech, and more. Some of the discounts are more than 50% off the usual price, including deals from Bonds, Calvin Klein, Sennheiser and Maybelline. Long story short, if you’re looking for something to shop, you’re likely to find it on Amazon.

When is Amazon’s Big Smile Sale in 2025?

This year, the Amazon Big Smile sale runs for six days, kicking off from 12pm AEDT Monday, March 17, up until 11:59pm AEDT Sunday, March 23. This gives you ample time to decide on what you want to buy. Just remember that some hot deals could sell out – so get your favourites added to cart first.

Do you need an Amazon Prime membership to shop during the Amazon Big Smile sale?

No. The Amazon Big Smile Sale is open to everyone. However, if you’re after the exclusive deals offered with an Amazon Prime Membership (free same day delivery? Yes please!) — there’s a handy 30-day free trial for Amazon Prime. With an Amazon Prime membership, you also get free shipping and access to Prime Video. Memberships are $9.99 a month (after your 30-day free trial) or $79 a year. For us, it’s been worth it.

How does this compare to other Amazon sales?

While not as big of a beast as Amazon Prime Day, Amazon Big Smile sales do pack a punch, similar to the usual sales like Black Friday or EOFY. Amazon Big Smile sale is packed with special deals and discounts on a wide range of products, including those fast-paced “Lightning Deals” and serious markdowns on Amazon products.

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